Should airlines charge for allotting preferred seats?

GN Bureau | July 20, 2011



Commercial airlines, even the budget ones, have been known to exact stiff charges under many heads from their customers. One such head is allotment of a preferred seat.

The going rate for choosing a seat in advance could set one back by as much as Rs 50 to Rs 750. The trend is that all seats are charged for preferential booking, with the charges going up for international flights and a front row seat or one by the emergency exit.

This pricing was in violation of a DGCA order from November 2010, making it mandatory for domestic airlines to submit an advance fare with details of minimum and maximum tariff on the first day of every month and also publish the fares on their websites. So, the DGCA has ordered the airlines to immediately cease this fluid pricing.

While it is only right to enforce a law in it words, one must also think of the spirit behind it. The law was enforced to keep airlines from pricing tickets at a premium depending on seat availability. Upper caps of tarriffs were to be kept from being exorbitant. The rule does that to some effect.

But should it also mean that the airlines cannot put a premium on a passenger's choice. After all, a front row seat is nearer to the exit and a seat near the emergency exit offers a lot of leg room - both comforts that any passenger would wish for and perhaps, be ready to pay extra for. At a time when almost all airlines are in the red and are gratuitous in seeking of all sorts of subsidies from the government, is it not pragmatic to shift a little bit of the burden on to passengers?

However, it is also true that this pricing does encourage the idea of differential pricing, which defeats all rules laid down by the government. Also, the regulation of this premium pricing is a difficult task.

So, our poser is whether the airlines should do away with the charges on preferred seat booking or not.

Comments

 

Other News

‘The Civil Servant and Super Cop: Modesty, Security and the State in Punjab’

Punjabi Centuries: Tracing Histories of Punjab Edited by Anshu Malhotra Orient BlackSwan, 404 pages, Rs. 2,150

What really happened in ‘The Scam That Shook a Nation’?

The Scam That Shook a Nation By Prakash Patra and Rasheed Kidwai HarperCollins, 276 pages, Rs 399 The 1970s were a

Report of India’s G20 Task Force on Digital Public Infrastructure released

The final ‘Report of India’s G20 Task Force on Digital Public Infrastructure’ by ‘India’s G20 Task Force on Digital Public Infrastructure for Economic Transformation, Financial Inclusion and Development’ was released in New Delhi on Monday. The Task Force was led by the

How the Great War of Mahabharata was actually a world war

Mahabharata: A World War By Gaurang Damani Sanganak Prakashan, 317 pages, Rs 300 Gaurang Damani, a Mumbai-based el

Budget expectations, from job creation to tax reforms…

With the return of the NDA to power in the recently concluded Lok Sabha elections, all eyes are now on finance minister Nirmala Sitharaman’s full budget for the FY 2024-25. The interim budget presented in February was a typical vote-on-accounts, allowing the outgoing government to manage expenses in

How to transform rural landscapes, design 5G intelligent villages

Futuristic technologies such as 5G are already here. While urban users are reaping their benefits, these technologies also have a potential to transform rural areas. How to unleash that potential is the question. That was the focus of a workshop – “Transforming Rural Landscape:

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter