YouTube tests new live streaming video platform

Featured live streaming of IPL matches in past

PTI | September 14, 2010



YouTube, in a move that highlights the Google-owned video-sharing site's broadcasting ambitions, launched a two-day trial today of a live streaming video platform.

YouTube's new live streaming platform debuted featuring material from four content partners: Howcast, Next New Networks, Rocketboom and Young Hollywood.

"Based on the results of this initial test, we'll evaluate rolling out the platform more broadly to our partners worldwide," YouTube product manager Joshua Siegel and product marketing manager Christopher Hamilton said.

Siegel and Hamilton said in a blog post that the new platform integrates live streaming directly into YouTube channels.

Broadcasters need to be equipped with a webcam or external USB/FireWire camera.

YouTube has been experimenting with more live events as Google seeks ways to turn the site it purchased for USD 1.65 billion in 2006 into a money-making venture.

YouTube has featured live streaming of a number of events including White House speeches and press conferences, a concert by Irish rock mega-stars U2 and Indian Premier League cricket matches.

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