Ybrant digital acquires Lycos Inc

Lycos is a top 25 internet destination worldwide

PTI | August 17, 2010



Ybrant Digital, the end-to-end provider of digital marketing solutions, today announced the signing of the stock purchase agreement to acquire Lycos Inc, the leading brand of search based internet properties and services, from Daum Communications of Korea.

Lycos consistently averages 12-15 million monthly unique visitors in the US, and is a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally.

The Lycos network of sites and services includes Lycos.com, Tripod, Angelfire, Gamesville, and HotBot.together.

"Brand Lycos needs no introduction, we are excited to bring in the Lycos properties into our fold," Chairman and CEO, Ybrant Digital, Suresh Reddy said.

"The quality of content and tools offered by Lycos has always attracted the best of the consumers across the world.

Our goal is to combine the benefits of Ybrant's global network with what Lycos has to offer in creating a compelling global destination for our advertising clients worldwide. Coupled with our offerings for advertisers, we do present new products to our local users worldwide," he said.

"As a result of the sale of Lycos, Daum will be able to devote its energy and corporate resources to core domestic businesses including search, mobile services and map," William Chao, CEO of Daum Communications Corp., said.

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