US internet users spend more time on Facebook than Google

Users spent 9.9 per cent of their online time on Facebook

PTI | September 13, 2010



American internet users are spending more time on social networking site Facebook than searching on Google, a market research company said in a report.

US web surfers spent a total of 41.1 million minutes on Facebook in August, about 9.9 per cent of their web-surfing minutes for the month, according to new data from comScore Inc.

In comparison, they spent 39.8 million minutes, or 9.6 per cent of their web surfing time, on all of Google Inc.'s sites combined, including YouTube, Gmail and Google news.

The web users spent 37.7 million minutes on Yahoo Inc sites, or 9.1 percent of their time. In July, Facebook crept past Yahoo for the first time, according to comScore.

In August last year, web surfers had spent less than 5 per cent of their online time on Facebook, about the same percentage of their time on Google and almost 12 per cent on Yahoo.

In August 2007, Facebook captured less than 2 per cent of US surfers' total minutes.

Google accounted for less than 4 percent, and Yahoo just over 12 per cent.

Both Facebook and Google have received considerably more traffic over the last year, climbing from the around five per cent each in August 2009.

Many key brands are using Facebook pages as their main online destinations, it said.

comScore bases the estimates on a combination of reports from a panel of two million users around the world and data from websites' servers.

Comments

 

Other News

Mofussils: Musings from the Margins

Provincials: Postcards from the Peripheries By Sumana Roy Aleph Book Company, 320 pages, Rs 899 Sumana Roy’s latest work, like its p

How to promote local participation in knowledge sharing

Knowledge is a powerful weapon to help people and improve their lives. Knowledge provides the tools to understand society, solve problems, and empower people to overcome challenges and experience personal growth. Limited sources were available to attain information on the events in and arou

‘The Civil Servant and Super Cop: Modesty, Security and the State in Punjab’

Punjabi Centuries: Tracing Histories of Punjab Edited by Anshu Malhotra Orient BlackSwan, 404 pages, Rs. 2,150

What really happened in ‘The Scam That Shook a Nation’?

The Scam That Shook a Nation By Prakash Patra and Rasheed Kidwai HarperCollins, 276 pages, Rs 399 The 1970s were a

Report of India’s G20 Task Force on Digital Public Infrastructure released

The final ‘Report of India’s G20 Task Force on Digital Public Infrastructure’ by ‘India’s G20 Task Force on Digital Public Infrastructure for Economic Transformation, Financial Inclusion and Development’ was released in New Delhi on Monday. The Task Force was led by the

How the Great War of Mahabharata was actually a world war

Mahabharata: A World War By Gaurang Damani Sanganak Prakashan, 317 pages, Rs 300 Gaurang Damani, a Mumbai-based el

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter